Fair hiring and advertising policy
Biodata.sg is a directory and search tool for domestic helper profiles in Singapore. We aim to help employers compare relevant profile information without encouraging discriminatory hiring or advertising practices.
Responsible advertising
Our paid advertising should use neutral copy and landing pages focused on domestic helper search, agency discovery, relevant work experience, availability, and lawful hiring steps. We avoid ad copy, audience signals, custom segments, and search themes that are intended to target, exclude, or stereotype people based on race, ethnic origin, religion, age, gender, family status, nationality, or other protected characteristics.
How profile information should be used
Employers should use profile information to assess relevant experience, care duties, household skills, communication needs, current availability, salary expectations, agency representation, and interview outcomes. Where nationality or language appears on a profile, it should be treated as factual profile information and not as an instruction to exclude or stereotype people.
Agency and employer responsibilities
Agencies and employers remain responsible for complying with Ministry of Manpower requirements, employment agency rules, work pass requirements, contracts, fees, safety agreements, rest days, insurance, levy, and other applicable laws or regulations. Biodata.sg does not replace official verification or legal advice.
Report a concern
If you see profile content, agency content, or advertising copy that appears inaccurate, discriminatory, or inconsistent with this policy, contact us so we can review it.